New Jersey - Launched in August 2019 alongside the bet365 casino product, partnering with Hard Rock Hotel & Casino for its gaming license. This was two days before Thanksgiving and Week 12 of the NFL season kicking off. Louisiana - Louisiana is the most recent state bet365 launched in on November 21st, 2023. Kentucky - The second most recent state to see online sports betting go live is Kentucky, and bet365 launched on day one September 28th, 2023, just in time for a Week 4 Thursday Night Football kickoff. Iowa - Iowa is the another recent state to see bet365 launch in, as they launched on June 5th 2023 just in time for the Belmont Stakes and amidst the NBA Finals and Stanley Cup Finals. They were able to do so thanks to their partnership with Century Casinos. Colorado - bet365 initially launched both their online sportsbook and app in Colorado in September 2022, just in time for the 2022 NFL season.
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